Every club is
sitting on a
report nobody
has opened.
Your website already knows who is finding your club, what they read, what they ignore, and whether the thing you changed last month made the slightest difference. Analytics by BMABA is where you go and look.
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Most clubs market on instinct. A Saturday morning leaflet drop. A boosted post because somebody suggested it. A homepage rewrite because it felt tired. Six months later nobody can say which of those brought a single student through the door, so the following year the same three things happen again.
Analytics will not make the decision for you. What it does is stop the decision being blind.
The headline position
Visitors, sessions and page views, each set against the period before it, so the first thing you learn is the direction of travel rather than a raw number with no context.
It is deliberately the top of the page, because most club owners open this between a class finishing and a car park emptying.
The shape of your year
Martial arts is seasonal in ways every club feels and almost none measure. The January surge. The summer dip. The fortnight after a grading when parents go looking for the next thing.
Once the pattern is visible you can plan around it: run the taster campaign a fortnight before the rise rather than during it, and stop panicking about an August that turns out to do exactly the same thing every single year.
The questions underneath
Beneath the headline sit the breakdowns. Open the one you came with.
01Is anybody actually finding us?
Visitor and session counts over any period you choose, so you can see whether the club is growing its reach or quietly plateauing.
02Where are they coming from?
Search, social, the national club directory, a link from a local school or somebody typing your address directly. Knowing the split tells you where your effort is repaid.
03What are they actually reading?
Page level breakdowns showing which pages hold attention and which are ignored. Usually a surprise, and usually the timetable.
04Are they on a phone in a car park?
Device and browser breakdowns. Most parents look you up on a phone, and if your timetable is unreadable on one you will never hear about it.
05Where in the country are they?
Location data showing whether interest is genuinely local, which matters enormously when you are deciding on a second venue.
06Is what I changed working?
Compare periods before and after you changed something, so you find out whether the new class page did anything rather than guessing.
The industry standard tools are extraordinarily powerful and almost universally abandoned by small organisations, because opening one for the first time is like being handed the cockpit of an aircraft when you only wanted to know whether the car started.
Ours shows the handful of things a martial arts club genuinely needs, in language you already use, with the answer visible rather than three menus deep. If you outgrow it, the door is open to something heavier. Most clubs never need to walk through it.
- No tracking code If your site is with us it is already connected.
- No separate account It lives in MyBMABA with everything else.
- No jargon by default Plain descriptions, not advertising metrics.
- No cost, ever Included, unmetered, with no upgrade tier.
Numbers change nothing on their own
Each of these turns a finding into a decision, and each is included too.
-
01
Search brings most of your enquiries
Then the next hour is best spent on where you rank for the terms parents in your town actually type.
The SEO toolkit -
02
One page is quietly losing everybody
Rewrite it yourself in Flo in ten minutes, then watch the next fortnight to see whether it worked.
Flo by BMABA -
03
Hardly anybody is finding you at all
Around 62,000 people a month use the national club directory, and your pin on it is free.
Club Finder -
04
Traffic is fine, enquiries are not
Then the problem is after the click. The club platform tracks what happens next, which is where clubs usually lose people.
The club platform
One drawer in a very large toolbox.
Everything below arrives on the same membership, at the same price of nothing. Most clubs join for one of these and end up using six.
None of this is a loss leader.
BMABA CIC is a not-for-profit Community Interest Company and the independent martial arts governing body for around 1,500 clubs and more than 6,500 instructors across 200+ disciplines. We hold ISO 9001:2015 and ISO 27001:2022 under UKAS accreditation, we are regulated by the CIC Regulator with a legal asset lock, and we have been named in the House of Commons by the Minister for Sport.
The software is free because the asset lock means there is no margin to protect and no shareholder to pay. Membership income funds the next tool, the next course and the next member service, which is exactly why the qualifications, the insurance and the safeguarding support sit alongside the technology rather than being sold separately.
Multi-Award Winning & Nationally Recognised
