Marketing toolkit . Included with membership
Stop posting whenever you remember.
A planning and strategy workspace for your club’s social media. Track your following across every platform, queue posts in advance, run campaigns properly, and write down the brand and strategy decisions that currently only exist in your head.
Most club social media is reactive.
Not because instructors are lazy, but because posting is the last job of a long day and there is no plan to fall back on.
- You post twice in a week, then nothing for a month.
- Every post is written from scratch at half nine at night.
- Nobody actually knows how many followers you have, or whether it is growing.
- The colours and tone shift depending on which coach posted.
- The September intake push gets thought about in September.
- Three quarters of the feed is adverts, because the interesting stuff never gets photographed.
Four things it does, properly.
Know where you stand
Follower counts across every platform One dashboard, not six apps Track growth month on month See which platforms are worth your timePlan ahead
Save upcoming posts before you need them Build a queue instead of posting blind Suggested posting times Additional resources and promptsRun campaigns
Schedule a campaign with a start and end Follow active campaigns as they run Keep grading and taster pushes organised Stop campaigns overlapping by accidentSound like yourself
Brand colours saved in one place Tone of voice, written down Standards, values and mission statement Consistent whoever is postingWrite the brand down once, and everyone posts like the same club.
Most clubs have a brand in the sense that the instructor knows what feels right. That works until an assistant takes over the account, or you hand the phone to a parent volunteer at a grading, and suddenly the club has three personalities.
Set your brand colours, tone of voice, standards, values and mission statement in one place. It stops being taste and starts being a reference anyone on your team can follow, which is the difference between a club that looks established and one that looks like a hobby.
Design it in CANVA by BMABA
Told what to post, and when to post it.
Suggested posting times take the guesswork out of scheduling, so your grading photos are not going up at two in the afternoon when nobody is looking. Additional resources give you prompts and starting points for the weeks where you genuinely cannot think of anything.
None of it is compulsory. It is there for the nights when the alternative is posting nothing at all.
The bit that separates a feed from a plan.
Scheduling tools tell you when to post. This one asks what you are trying to achieve first, then helps you organise around it.
- Content pillars
- The three or four themes everything you post should ladder up to, so the feed has a shape rather than being whatever happened that week.
- Target audience
- Who you are actually talking to. Parents of seven year olds and adults looking to start at forty are not the same person, and should not get the same post.
- Marketing campaigns
- Structured pushes with a beginning and an end. A September intake, a grading, a taster week, planned rather than remembered.
- Hashtag generator
- Relevant, sensible tags for martial arts content, so you stop recycling the same five and reaching the same people.
- Competitor tracker
- What other clubs in your area are doing, kept in one place so you can spot the gap rather than copy the noise.
- Goals
- Numbers you are actually aiming at, recorded, so growth is something you measure rather than something you hope for.
- Content mix
- The balance between teaching, promotion, student stories and club news, so your feed does not become one long advert.
A social media planner is one more subscription you should not be paying for.
Scheduling and planning platforms typically start around ten to twenty pounds a month, which is real money for a club running on hall hire and honesty. BMABA CIC is a not-for-profit Community Interest Company, so we build these tools and include them rather than selling them back to you.
It also works better here, because your marketing sits next to the things it feeds: your website, your design studio, your enquiries and your broadcast list, rather than in yet another login you forget about.
Multi-Award Winning & Nationally Recognised
One drawer in a very large toolbox.
Everything below arrives on the same membership, at the same price of nothing. Most clubs join for one of these and end up using six.
None of this is a loss leader.
BMABA CIC is a not-for-profit Community Interest Company and the independent martial arts governing body for around 1,500 clubs and more than 6,500 instructors across 200+ disciplines. We hold ISO 9001:2015 and ISO 27001:2022 under UKAS accreditation, we are regulated by the CIC Regulator with a legal asset lock, and we have been named in the House of Commons by the Minister for Sport.
The software is free because the asset lock means there is no margin to protect and no shareholder to pay. Membership income funds the next tool, the next course and the next member service, which is exactly why the qualifications, the insurance and the safeguarding support sit alongside the technology rather than being sold separately.
Plan a month in an hour.
Join free, open the toolkit, and have next month’s posts queued before you close the laptop.
Get started
