They book
A prospective student picks a class on your branded booking page, enters their details, and submits. It lands in your dashboard instantly and you get an email alert. If the class is full, they join its waiting list instead.
Included free . Every membership tier
Taster Bookings & Lead Management
A branded booking page for free taster sessions, a private pipeline to work every enquiry properly, and a waiting list for the classes that are already full. Built into MyBMABA, wired to your Club Manager, and free on every tier.
The problem it solves
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Enquiries Do Not Get Lost Because Clubs Are Careless
They get lost because an enquiry arrives as a Facebook message on a Tuesday, a text on the Thursday, and a name written on the back of a class register at the weekend. Nobody owns it, nobody follows it up, and a person who was ready to walk through your door quietly goes elsewhere. This puts all of it in one place.
You work it
Every lead moves through a pipeline: pending, contacted, attended, no-show, converted or archived. Message them securely, send a follow-up from a template you wrote once, and see where they came from.
They join
One click converts the lead into a student record in your Club Manager, with a linked guardian record if it is a child, and can enrol them into the class they tried. No retyping, no second system.
Nothing happens on its own. You decide when a lead is contacted, emailed or converted, which is the right way round for something that is talking to parents on your behalf.
Your booking page
It Looks Like Your Club, Not Like Software
Every club gets its own public taster page carrying your logo, your colours, your font and your welcome text. You choose which of your classes appear on it, so you can promote only the beginner-friendly sessions if that is what you want people walking into.
The page is sensible about dates. Where a class has space, the visitor picks from your genuine upcoming session dates, pulled from the classes you already run in Club Manager. Where a class is full and running a waiting list, the date step disappears entirely, because there is no sense promising a date you cannot yet offer.
Share it as a link, or paste the embed code into your own website. Both sit on the Manage Classes tab.
The dashboard
A Pipeline, Not An Inbox
Bookings is your working view. Each lead carries a status you move along as things happen, so at any moment you can see who is waiting on you and who has gone cold. Live figures across the top show total bookings, conversions, pending and your actual conversion rate.
There is also a source breakdown, which is more useful than it sounds. Knowing whether your enquiries are arriving from Facebook, from Google or from the BMABA Club Finder tells you where your next hour of effort is worth spending.
- Pending
- Contacted
- Attended
- No-show
- Converted
- Archived
Waiting list
Full Classes Should Still Capture The Enquiry
Turn a waiting list on for any class that has no space, with a short custom message explaining the situation. People join the list rather than hitting a dead end, and they sit in their own tab so they never get muddled with your live bookings.
Waiting lists have their own set of follow-up templates too: a check-in to reassure someone they have not been forgotten, a message for when a space opens up, a welcome when they come off the list into a place, and a kind goodbye if the wait has gone on too long.
Data protection by design
You Do Not Hold Their Details Until They Are Actually Yours
This is the part we are proudest of, and it is unusual. A curious parent who books a taster and never comes back has trusted you with a child’s name, date of birth and contact details. Holding all of that indefinitely, in a spreadsheet, for someone who attended once, is a data protection problem most clubs do not know they have.
Contact details stay masked
Email addresses and phone numbers are hidden in your dashboard until you mark the lead Converted. A prospect’s personal contact information is not sitting exposed while they are still just an enquiry, and it unlocks automatically at the moment they genuinely become your student.
Talk to them without seeing the address
Every lead has a secure message thread. Your message goes out as a branded email from your club, they reply through a secure link, and their reply appears back in the thread. You get an alert. No inbox to bounce between, no address to handle, and the thread is never rate-limited so a real conversation is never interrupted.
Leads are kept out of your member records
Trial leads live in the Trials tool’s own separate store, not in your CRM. Someone who books a taster and disappears never clutters your roster. They become a record only when you decide they should.
Erasure requests take one action
Cleansing a booking permanently reduces the lead to an initial and a masked surname and wipes the date of birth, email, phone, medical notes, message and technical details, along with your thread and notes. It is irreversible, and it only ever touches the Trials tool, never a student record you have already created.
You can also switch on a short participation and assumption-of-risk note that a person must tick before booking. We provide sensible starter wording you are free to edit. It is a light protection for the club and does not replace a formal waiver.
Follow-ups
Write It Once, Send It In A Click
Conversions are won and lost in the follow-up, so the templates are written in advance and sent when you want them. Two full sets are provided, one for booking leads and one for the waiting list, seeded with starter wording you can edit or switch off.
Each template has a subject, a body, a live preview and merge fields such as first name, class, date, time, location and club, which fill themselves in per lead. Class details are appended to every email automatically, so the essentials are never left out by accident.
Sending is deliberately manual. Open a lead, pick the right template, preview it, send. The tool shows you the correct set depending on whether they are a booking or a waiting-list entry, and logs what has already gone out.
Follow-ups are capped so nobody gets hounded: one per lead per day and four in total for booking leads, one every seven days for waiting-list check-ins. The messages that matter, a space opening up, a welcome in, a goodbye, are exempt and always get through.
Branding and settings
Set It Up Once In About Ten Minutes
Add your logo, choose your colours, palette and font, and write a welcome title and intro. Set a reply-to address so replies reach the right inbox, and the alert address where new booking and reply notifications land. Add an optional contact footer for a phone number or FAQs.
You can also invite team members to help manage bookings, so the enquiries are not all sitting behind one person’s login when they are away.
Straight into your Club Manager
One Click, And They Are In The Class
Conversion is the handover point. It creates a student record in your Club Manager from the details they already gave you, creates a linked parent or guardian record if the participant is a child, and can enrol them into the class they tried. Their contact details unlock at the same moment.
What you do not do
- Retype a name, date of birth or medical note
- Set the same class up twice in two systems
- Export anything, anywhere
- Keep a spreadsheet of people who came once
What happens instead
- The student record is created as inactive, ready for your normal joining process rather than silently going live
- A guardian record is created and linked for under-18s
- The lead links to the new record and cannot be converted twice
- Your taster classes come from the classes you already run, so nothing is configured twice
Worth knowing: conversion always creates a new student record from the trial details, so if the person is already in your Club Manager, check before converting to avoid a duplicate.
Built here, run properly
ISO 27001:2022
ISO 9001:2015
Cyber Essentials
Built in-house
The Unglamorous Part That Actually Matters
A taster booking form collects a child’s name, date of birth, medical notes and a parent’s contact details, often before you have ever met them. That is about as sensitive as club data gets, so it is worth being specific about who built this and how it is governed.
Certified information security
BMABA CIC operates a certified Information Security Management System, certified to ISO 27001:2022 under UKAS accreditation via the British Assessment Bureau. Our most recent audit returned zero non-conformities.
Certified quality management
The same management system carries ISO 9001:2015 certification, also UKAS accredited, which is why changes are documented, reviewed and traceable rather than pushed on a whim.
Government-backed baseline
We hold Cyber Essentials certification, the UK government-backed scheme covering the technical controls that stop the overwhelming majority of common attacks.
Our own code, not a reseller badge
BMABA Trials is designed, written and maintained by BMABA’s own development function, alongside the rest of the member platform. Masking contact details until conversion is not a feature you get from an off-the-shelf CRM, and it exists because we built it.
Why a club should care about any of this
- Certification is audited, not self-declared. UKAS accreditation means the certification body is itself independently assessed. It is the difference between a claim and a check.
- Data minimisation is a legal principle, not a nicety. Holding a child’s details indefinitely because they attended one taster is exactly the kind of thing the UK GDPR asks you to justify. This tool makes the right answer the default one.
- Erasure requests stop being frightening. When a parent asks you to delete their child’s data, you can do it properly and in seconds, rather than hunting through a phone, a notebook and an inbox.
- Built in-house means it can be fixed. If something does not suit how martial arts clubs actually work, it changes. That is not true of a platform serving a hundred other industries.
Multi-Award Winning & Nationally Recognised
Stop Losing People Who Already Wanted To Join
BMABA Trials is sitting in your MyBMABA account right now, included on every membership tier. Switch on the classes you want to offer as tasters, brand the page, and put the link where people can find it.
Testimonials
What Do Our Members Say?
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D Hurt 10 Out Of 10Well I was with another organisation for 4 years and came across these guys. They have great vetting, were really helpful at every stage of my application, the actual app is amazing with training opportunities for members, also student membership. All round 10 out of 10.
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Peter R They Go Above And BeyondBeen a member for a number of years and they go above and beyond to support their members. Everything from safeguarding and legalities to certified courses, websites, club manager software, just to name a few of the benefits.
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Giles H Exemplary OrganisationA huge resource of helpful information and support for those setting up or running a martial arts club. Well put together coaching courses and great safeguarding advice and policies. Really pleased to have access to this exemplary organisation to help me with my new kickboxing club.
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VORTEX Martial Arts & Fitness More Than Just A Governing BodySimply amazing. BMABA are more than just a governing body for martial arts, they are a team of incredible people, always willing to go the extra mile to make sure you feel supported. Incredible customer service, amazing response time, and an honour to be governed by.
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Lena S Professional And High QualityPreviously searched for similar organisations but after speaking to Giovanni over the phone I knew that BMABA was the right one for me. He was very informative, patient and had a lot of time to answer any questions. Extremely reassuring and helpful. Their website and documentation are also very professional and high quality.
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Luke T Far More Helpful Than Any Other AssociationHaving been a part of BMABA for a short while, I can say that already they have been far more helpful than any other association I have been involved in. After 10 years of martial arts, I hope to continue instructing under BMABA for many years.
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Chris J Great People To Work WithGreat people to work with.
Facebook recommendation -
Matt J Can't Rate Them Highly EnoughHaving left my previous association in November, and being very daunted by the prospect of being responsible for all my own compliance and everything else I can honestly say BMABA have made the whole thing possible and even pleasant. The training resources are great, it's been fantastic for me to be able to quickly up skill my team, the insurance is really easy to sort out, the team are super friendly and helpful, the perks on Gold membership are also fantastic.
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John Tomsett Outstanding Club Association and Insurance ProviderI have been a customer of BMABA for two years now, and I am extremely impressed with their services. First and foremost, the customer service provided by BMABA is exceptional. Their team is responsive, professional, and genuinely dedicated to ensuring that our needs are met. Whenever we had a query or require assistance, they responded rapidly and effectively.
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Georgina E Really impressive, 21st century MA organisation. 10/10Found these guys in Martial Arts Illustrated doing a piece on professionalism in martial arts and thought, as an instructor, they might be worth looking at further. Really impressed from the moment I hit their website through to now, 3 months on as a member. Great staff, Giovanni is rediculously knowledgable and our club is now growing under the banner of what has got to be the best martial arts org in the UK.
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Michael Willington Definately recommended. Unbelievable Association.The BMABA are unlike any other org I've come across in this industry. Their honest, professional, politics free and most importantly, they know what they're doing. Website is leaps and bounds ahead of the rest, insurance is comprehensive and their overall customer service is just unlike anything else I've had in 25 years of martial arts. Amazing through and through. Would definitely recommend.
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Jonathan D BMABA – the Martial Arts Association you NEEDI joined the BMABA right in its infancy (I believe I was their second member!). Giovanni is the most helpful, respectful and genuine person who has turned the possibility of a non-political, highly respected and supportive Martial Arts Association into a reality. I could bang on for hours about the BMABA but don't take my word for it – go and visit the BMABA website and see for yourself.
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Fabian Burdett This Team Deserves A MedalAs we all know 2020 has been the year from hell for martial arts. One thing that has come out of that is BMABA have done everything in their power to keep clubs like mine up to date with what's happening and tried to push the government to notice us. Couldn't wish for a better association to be a part of. Once again big THANK YOU to you guys for all the help. 💙🐺👊
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Matthew Robert Cooling-Stones These guys are the real dealAs i'm heading into the brave world of starting up my own small self defence club in our village, i can say with complete honesty and satisfaction that BMABA have been the most supportive and upfront association i have come across. i have seen and had first hand experience with the Mcdojo's offering you the greatest adventures of a life time. but these guys are the real deal… i hold my head high, and say with great pride "i am a BMABA member"
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Anna Martensson Highly IMPRESSED by the BMABAAs someone with 22 years of experience in martial arts, who saw enough big egos and leaders who only look after their own benefits… I am highly IMPRESSED by the BMABA. I wanted to make sure they don't just promise the world but actually deliver. They support us all the way and constantly look for new ways of making our whole industry better for ALL of us. THANK YOU!!
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Adrian Jackson Always quick to respond and thoughtfulAlways quick to respond and thoughtful. Great service delivered at a very reasonable price and very supportive of the community. Been a member for a couple of years now and recommend highly
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Daniel Leaver Simply the best organisation I have ever worked withSimply the best organisation I have ever worked with. Everything is so stress free and I am definitely sticking with them for the rest of my career.
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